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Vera Bradley co-founder Barbara Bradley Baekgaard chats with SoWal's Rebecca Sullivan about her company and her love for the beach from the porch of her family's home in Seaside, Florida.

Vera Bradley supports the Seaside Neighborhood School by presenting the annual Seaside School Half Marathon and 5K Run on Scenic Highway 30A in SoWal.

The 2011 Sandestin Gumbo Festival was a delicious success! Lots of good food, good people and good music make for a helluva good time - Nawlins style. Congratulations to Jon Seeling of 98 Bar-B-Que and his team for their 4th-straight victory at the Sandestin Gumbo Festival.

Sandestin Gumbo Festival February 18th & 19th in Baytowne Wharf. We visited  three-time defending festivalcChampion Jon Seeling of 98 Bar-B-Que to learn how he makes his award-winning Chicken & Sausage Gumbo.

If you need it, or don't need it but gotta have it, then check out the  annual Seaside Community Yard Sale every February at the central square  in the Seaside Amphitheater.
It's become one of the most popular  events in SoWal with tons of locals, snowbirds, weekend visitors, and  professional and local vendors.
Just like 30A Radio which plays the jams  during the event, you never know what you're gonna get, see, hear, buy .  . .

Songwriter Greg Barnhill performs at the 2nd annual 30A Songwriters Festival in SoWal with fellow songwriters Tim Jackson, Kaci Bolls and Doug Kahan in the Garden of Love in the back yard of Hibiscus Coffee and Guest House in Grayton Beach, Florida.

An amazing stretch of Scenic Highway winding among the dunes along the  gulf was the place to be for the third and final  day of the 2nd  annual 30A  Songwriters Festival, featuring dozens of America's best  writers and  performers at venues large and small in SoWal.

An amazing stretch of Scenic Highway winding among the dunes along the gulf was the place to be for the second day of the 2nd  annual 30A Songwriters Festival, featuring dozens of America's best  writers and performers at venues large and small in SoWal.

See Eden State Gardens come alive with Christmas lights, costumed tour guides, and  hundreds of luminaries lining the drive and paths around the mansion.
The focal point of the 161-acre park is the beautifully renovated,  two-story Wesley Mansion with its elegant white columns and wraparound  porch.
The moss-draped live oaks and ornamental gardens inspire visions  of hoop skirts and landed gentry.

Alaqua Animal Refuge, an independent, non-profit organization located on  Florida's Emerald Coast, advocates the general welfare and humane  treatment of animals by providing shelter, prevention of pet  overpopulation and adoption services.
Located down a winding  gravel road on a picturesque, 10-acre farm in Freeport, Florida, once  homeless, lost and abused animals run and play in sun-soaked pastures,  swim in cool, clean ponds, relax on breezy screened porches and graze in  lush, green fields.

The SoWal beach town of Seaside lights up every year at "Turn on the  Town," a celebration welcoming the holidays with an annual Christmas  parade, the arrival of Santa Claus, and the lighting of the Christmas  tree in the town center.

Happy people line the streets to  see the festivities. This year's parade was led by town founders,  Robert and Daryl Davis in their classic red convertible.