Real Estate

Watersound Town Center continues to grow and is elevating its reputation as a premier South Walton shopping destination. The St. Joe Company recently announced that national lifestyle retailer Anthropologie will occupy a brand-new 9,000-square-foot store, while coastal-inspired menswear brand Johnnie-O officially opened its doors to shoppers.   The new Anthropologie will also feature a dedicated Anthropologie Weddings bridal shop—a specialized concept offered at only select locations nationwide.

South Walton is an enviable vacation spot — and just off the beach at the growing and vibrant Watersound Origins community you can live the life full time!

Surrounded by majestic natural splendor and pristine beaches, Watersound Fountains at Watersound Origins is one of the most exclusive 62+ residential communities in the world.

The editorial team at Ocean Reef Vacation Rentals & Real Estate have put together a GRAYT venue guide with map to the 30A Songwriters Festival!

The 30A Songwriters Festival isn’t just a weekend of great music—it’s a moving target. Dozens of venues. Miles of coastline. Multiple vibes unfolding at the same time. Knowing where to be is just as important as knowing who you want to hear.

If you live anywhere in South Walton, or drive Hwy 331 north of the bay, you're hearing the buzz and seeing the progress in Freeport.

As commercial and residential land in SoWal gets gobbled up, Freeport has become more popular with open spaces and lower prices. New subdivisions, apartments, restaurants, parks, schools & churches have made Freeport among the fastest growing cities in the country. Progress is in the air with more and more families are moving to Freeport, Florida.

Imagine waking to the gentle murmur of waves, the sun painting streaks of gold across the ceiling, and the promise of another perfect day in SoWal on the Emerald Coast.

This isn't just a dream, it's the everyday reality waiting for you at "Beach House," a truly special Gulf-front rental nestled in the serene beauty of Dune Allen Beach. This charming retreat isn't just a place to stay, it's a place to unwind, reconnect, and create those cherished memories that last a lifetime.

Whether you’re unwinding by the pool, biking through town, shopping and dining in town center, or taking in the breathtaking Gulf views, your ideal summer escape is in Alys Beach's privately-owned and stylishly appointed luxury vacation rental homes.

FSU's planning to build a 'FSU Health' hospital in Panama City Beach on Hwy 79 to make healthcare better and more accessible in Northwest Florida. The location is about a 30 minute drive from the intersection of Hwy 331 and Hwy 98 in South Walton.

With the goal of improving access and innovation in health and health care in Northwest Florida, Florida State University has announced plans to build an acute care hospital in Panama City Beach under the FSU Health name.