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Draper James At The Pearl Hotel In Rosemary Beach June 26-29
June 16, 2025 by SoWal Staff

Draper James Event: The Decade Tour Pop-Up: Celebrate 10 Years of Southern Style on Florida’s Scenic 30A
Reese Witherspoon’s beloved lifestyle brand, Draper James, is bringing its nationwide “Decade Tour” pop-up shop to The Pearl Hotel — and you’re invited to experience the Southern charm in one of the most scenic destinations on the Gulf Coast.
As part of this exclusive 10-city anniversary celebration, The Pearl Hotel has been selected for its boutique elegance, exceptional service, and picturesque location in the Rosemary Beach® Community, along Scenic Highway 30A. From June 26 to June 29, guests can shop the newest Draper James collections, sip complimentary sweet tea by Tea Forté, and enjoy curated VIP events that showcase the warm hospitality and timeless style Draper James is known for. Admission is free and all events are open to the public. RSVPs are encouraged via Eventbrite for the Kickoff PJ Party & Pop-up on Thursday, June 26.
RSVP to June 26 Kickoff PJ Party
Event Schedule at The Pearl Hotel
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Thursday, June 26 | 4 – 7 PM | Havana Beach Rooftop
Kickoff PJ Party & Pop-Up: enjoy refreshing beverages, light bites and complimentary onsite monogramming with your PJ purchase. RSVP Recommended. -
Friday, June 27 | 10 AM – 7 PM | Pearl Ballroom/Foyer
Pop-Up Shop -
Saturday, June 28 | 10 AM – 7 PM | Pearl Ballroom/Foyer
Pop-Up Shop -
Sunday, June 29 | 9 AM – 2 PM | Pearl Ballroom/Foyer
Pop-Up Shop Open All Day
*event hours subject to change.
Plan Your Rosemary Beach Stay
With limited availability during the Draper James pop-up weekend, now is the perfect time to book your stay at The Pearl Hotel. Located in the heart of Rosemary Beach, our award-winning boutique hotel offers a beachfront escape with elevated amenities, a rooftop lounge, a resort-style pool, and walkable access to shops, dining, and the Draper James experience just steps away.
Book Your Stay Now – Availability is limited during this special event weekend!