Alys Beach Crafted Is An Unforgettable Feast For The Senses
Alys Beach Crafted was created to celebrate the collaboration of talents that come together to enrich the 30A experience. Crafted has grown into one of South Walton's best festivals.
Shopping
Watersound Town Center Adds More Popular Shopping
Watersound Town Center continues to grow and is elevating its reputation as a premier South Walton shopping destination. The St. Joe Company recently announced that national lifestyle retailer Anthropologie will occupy a brand-new 9,000-square-foot store, while coastal-inspired menswear brand Johnnie-O officially opened its doors to shoppers. The new Anthropologie will also feature a dedicated Anthropologie Weddings bridal shop—a specialized concept offered at only select locations nationwide.
SoWal Area Farmers Markets On 30A & Beyond
Every week in South Walton & nearby, we have a great collection of Farmers Markets featuring fresh produce, ready-made foods, crafts and more!
Keep an eye on the SoWal Events Calendar for the most current info on days & times, subject to change throughout the year.
Watersound Town Center Keeps Growing With New Shops & Eateries
Watersound Town Center has lots of room to grow along US 98 in eastern South Walton County. A visit to the heart of Watersound reveals a growing open-air, walkable center where daily lifestyle meets coastal luxury. Bordering the entrance to the Watersound Origins community, the continuously expanding collection of shops, restaurants, and event spaces are designed to serve the broader Watersound community & surrounding areas.
Rainy Day Activities in South Walton & 30A
The beach is a wash and the sun is taking a vacation - what to do on a rainy day in South Walton, Florida when the kids are restless and you're looking for indoor activities?
Greenway Station 30A Farmers Market Debuts in Seagrove
The Greenway Station 30A Farmers Market is a new, open-air market adjacent to The Lodge 30A in Seagrove Beach, Florida.
Dedicated To The Arts: May Is Art Month In Walton County, Florida
Art Month presented by the Cultural Arts Alliance of Walton County (CAA), is a month-long celebration of the arts held each May in Walton County, Florida.
38th Annual ArtsQuest Festival At Grand Boulevard May 2 & 3
The Cultural Arts Alliance of Walton County (CAA) kicks off Art Month in Walton County with the 38th Annual ArtsQuest Fine Arts Festival on May 2 & 3, 2026.
Watersound Town Center Continues Expansion With More Business And Services
Watersound Town Center is adding national and regional retail stores, new dining concepts and professional office tenants - St. Joe’s open-air lifestyle shopping center located at the entrance to the Watersound Origins® community in Inlet Beach, FL, which is now 98% leased.
MKAF 30th Annual Festival of the Arts Oct 25 & 26
The 30th annual Festival of the Arts is set for October 25th & 26th - produced by Mattie Kelly Arts Foundation (MKAF), is one of the Southeast’s premier juried art festivals.
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