Watersound Town Center Keeps Growing With New Shops & Eateries

Watersound Town Center has lots of room to grow along US 98 in eastern South Walton County. A visit to the heart of Watersound reveals a growing open-air, walkable center where daily lifestyle meets coastal luxury. Bordering the entrance to the Watersound Origins community, the continuously expanding collection of shops, restaurants, and event spaces are designed to serve the broader Watersound community & surrounding areas.

Hemline and FP Movement have officially opened their doors and the forecast calls for even more exciting arrivals, with Monkee’s, Sunset Shoes & Lifestyle and Johnnie-O opening soon. Jersey Mike's Subs in the Publix Shopping Center is now serving up fresh sliced subs and Lagree 30a is working up a sweat with low-impact, high-intensity 45 minute Megaformer classes. From shopping and dining to wellness and everyday conveniences, Watersound Town Center continues to shine a little brighter each season!

In addition, summer activities, theater, and concerts fill the air once again this summer at Watersound Town Center. Read more here.

From everyday essentials to dining and entertainment, Watersound Town Center offers a growing mix of shops, restaurants and gathering spaces in the heart of South Walton. Conveniently accessible from Santa Rosa Beach, Scenic Highway 30A and Panama City Beach, the town center combines thoughtful design, coastal character and vibrant community experiences in one walkable destination.

Here is the current directory for WaterSound Town Center, categorized by business type. Visit the Watersound Town Center official website for current directory.

Shopping & Lifestyle

• Art of Fact(s): Features a curated selection of vintage objects, antiquities, modern accessories, and elevated entertaining essentials.

• Fleet Feet: Offers running shoes, apparel, and expert staff for personalized fittings and advice.

• FP Movement: A Free People activewear boutique providing performance-driven apparel for workouts, travel, and daily wear.

• Hemline 30A: A fashion-forward women’s boutique focusing on contemporary apparel, accessories, and emerging brands.

• J.McLaughlin: An American sportswear brand offering classic clothing for men and women with a neighborhood retail feel.

• Johnnie-O (Coming Soon): Combines laid-back California style with East Coast design, offering apparel that balances comfort and performance.

• Monkee’s: A contemporary women’s boutique featuring a curated mix of apparel, accessories, and gifts.

• Publix Liquors: Offers a variety of wines, beers, spirits, and accessories.

• Publix Supermarket: A local grocery staple featuring a pharmacy, deli, and bakery.

• Summer House Lifestyle: A boutique offering home furnishings, bedding, lighting, artwork, children’s gifts, and interior design services.

• Sunset Shoes & Lifestyles (Coming Soon): A footwear and lifestyle boutique focusing on stylish, comfortable shoes and accessories with a coastal sensibility.

Food & Drink

• Ambrosia Prime Seafood & Steaks: An upscale dinner spot with a chic ambiance, large bar, and an expansive outdoor patio.

• Friends 30A Burger Bar: A fast-casual spot serving smash burgers, fries, milkshakes, and more.

• Jersey Mike’s Subs: Known for authentic, East Coast-style subs prepared with fresh-baked bread and premium meats.

• Marco’s Pizza: Offers authentic Italian-style pizza with fresh dough made daily; available for takeout and delivery.

• Nigel’s Bananas: Specializes in frozen treats, including dipped frozen bananas, ice cream bars, key lime pie, and craft soda floats.

• Scout Sports Tavern: A refined dining experience featuring a club-like atmosphere and vintage sports memorabilia.

• Starbucks Cafe: A classic coffeehouse serving handcrafted beverages and fresh food items.

• Sweet Henrietta’s: Serves a variety of cakes, cupcakes, cookies, specialty desserts, and coffee.

• Village Market at Watersound: Offers fresh local seafood, southern classics, and dishes inspired by global travels.

Amenities & Services

• 30A Chiropractic & Wellness: A family-friendly practice led by Dr. Lee Eklund, focusing on a range of health conditions.

• Ascension Sacred Heart Primary Care: Provides convenient medical care for all ages, including routine check-ups and treatment for illness or injury.

• Ascension Sacred Heart Women’s Diagnostic Center: Offers digital imaging services, including mammograms, ultrasounds, and biopsies.

• Capital City Bank: A regional bank providing a full range of services from savings to wealth management.

• Dermatology Specialists of Florida and Aqua Medical Spa: Specializes in general and cosmetic dermatology, plastic surgery, and hair restoration.

• FedEx Office: Offers packing, shipping, printing, and document services.

• Grand Nails Lounge: A salon offering manicures, pedicures, and pampering services.

• Halo Salon and Blowout Bar: A full-service salon specializing in cuts, color, styling, and makeup.

• Lagree 30A: Features high-intensity, low-impact training using the Lagree Method.

• Legacy Dental Studio: A full-service dental practice led by Dr. Reese Harrison.

• Watersound Real Estate: Provides expert guidance for buying, selling, or upgrading property.

• Watersound Title Agency: An ALTA-certified, full-service title and real estate company.