We recently received inside information about Walton County tourism directly from the top - Walton County Tourism Director Matt Algarin.
At SoWal, we try to keep on top of all business in Walton County in our stories and on our Forum. It's very helpful when officials weigh in directly with a bit of the behind-the-scenes info.
Watersound Town Center continues to grow and is elevating its reputation as a premier South Walton shopping destination. The St. Joe Company recently announced that national lifestyle retailer Anthropologie will occupy a brand-new 9,000-square-foot store, while coastal-inspired menswear brand Johnnie-O officially opened its doors to shoppers. The new Anthropologie will also feature a dedicated Anthropologie Weddings bridal shop—a specialized concept offered at only select locations nationwide.
School is back in session and Summer might be winding down, but the sweet life along Scenic 30A never lets up.
Crisp morning breezes, wide-open stretches of sugar-white sand, and clear emerald waters await as late summer slips into fall. Even better? You can stretch those beach days further while keeping more in your wallet.
A milestone ten years in the making, Black Bear Bread Co. is celebrating a decade of artisan baking in 2026.
The journey began when Dave Rauschkolb and Chef Phil McDonald set up a modest folding table at a local farmers market, armed with just a few loaves of naturally leavened sourdough. What started as a simple weekend pop-up in Grayton Beach has blossomed into a cherished 30A staple, serving as a morning ritual for locals and a must-visit destination for beachgoers year after year.
The Pearl Hotel, the luxury boutique hotel and crown jewel of the Rosemary Beach community, announces the appointment of Executive Chef Jordan Economy to lead the culinary program at its signature restaurant, Havana Beach Bar & Grill. Bringing more than two decades of culinary experience and a passion for global cuisine, Chef Economy will oversee the restaurant’s evolving food and beverage offerings while honoring the flavors that have made the eatery a favorite along 30A.
Tucked into the lush greenery of Greenway Station in Seagrove Beach, The Lodge 30A offers a fresh way to experience South Walton’s coastal lifestyle without blowing through your travel budget.
Walton County will expand the existing Beach Tram service connecting visitors to Grayton Beach State Park and Topsail Hill Preserve State Park, beginning Friday, May 22.
Every week in South Walton & nearby, we have a great collection of Farmers Markets featuring fresh produce, ready-made foods, crafts and more!
Keep an eye on the SoWal Events Calendar for the most current info on days & times, subject to change throughout the year.
Watersound Town Center has lots of room to grow along US 98 in eastern South Walton County. A visit to the heart of Watersound reveals a growing open-air, walkable center where daily lifestyle meets coastal luxury. Bordering the entrance to the Watersound Origins community, the continuously expanding collection of shops, restaurants, and event spaces are designed to serve the broader Watersound community & surrounding areas.
The beach is a wash and the sun is taking a vacation - what to do on a rainy day in South Walton, Florida when the kids are restless and you're looking for indoor activities?
