Business
Dancing, Dining and Daiquiris at Red Fish Taco
Celebrating all that our “30A beach vibe” has to offer - resident musicians, fresh catch seafood, and area artists (check out local legend Bryan Hand’s barroom mural) - Red Fish Taco (RFT) prides itself on delicious food and cocktails, great music, and good times set in a casual yet eclectic atmosphere.
Resort Resale Continues Excellent Furniture & Home Decor Consignment With New Owners
For nearly 14 years, Resort Resale on Hwy 98 in SoWal has been an excellent resource for locals, second homeowners and rental owners. And recently it's gotten even better!
The cavernous store houses all manner of gently-used, high-end furniture, rugs, decor, and art - enough to furnish many homes. It's one of those rare places you can walk through a dozen times and see something new every time. And then a week later it's totally different with a constant and exciting changeover!
SoWal Style: Classic Grayton Cottage Overlooking State Park Dunes & Gulf
If you want to experience the authentic Grayton Beach vibe you can't do any better then renting Dune Watch, a classic Grayton cottage overlooking the amazing field of dunes of Grayton Beach State Park. The sunset views from the open or screened porch are phenomenal!
Publix and More Commercial Coming to Watersound Town Center - Updated
The St. Joe Company has announced plans to build a Watersound Town Center to include a Publix and additional commercial space in SoWal's east end to open summer 2021.
Alaqua Animal Refuge Wildlife Rehabilitation Center Opens
Alaqua Animal Refuge announced today the opening of its new Wildlife Rehabilitation Center, located on five acres within their original Whitfield Road property in Freeport, Florida.
Angelina's Pizzeria and Pasta: That's Amore
So many years of quality service, so many pizzas!
Brian and Jan Ethridge opened Angelina’s Pizzeria & Pasta in 1994 with a specific vision – to own and operate a restaurant that embodies the classic Italian family home. Bravo! Mission accomplished.

Central Square Records in Seaside Shares the Passion
Central Square Records in Seaside is one of our happy places.
It's a grayt place to sit, work (many a local use the shop as their “office” and the WIFI is free), have a cup of joe, listen to music and talk to genuinely interesting people. Think of it as less shopping experience and more as taking yourself on a creative date.
Sip, Sip, Hooray! B.F.F. Serves Frozens Everyday
The heat is ON in South Walton. When our weather is this hot, you want your drinks to be cold, and in the case of B.F.F. - frozen!
Located on the west side of Great Southern’s porch in the heart of Seaside, B.F.F. serves up boozy drinks that will cool you down in the best way possible.
New Homes Selling Fast at Naturewalk at Watersound Origins
There is a new town center rising on the eastern end of South Walton. Watersound Origins began 15 years ago a bit off the beaten path as a St. Joe subdivision with 10-hole golf course, community pool and clubhouse, nature trails and access to Lake Powell, bordering Camp Helen State Park.